Measurement, reimagined

Attribution that actually works for B2B, E2E, and other complicated scenarios

Server-side precision. First-party data. Privacy by design. Built for long sales cycles, buyer groups, and the full path to revenue.

Request Early Access See the approach

Raw data

CRM, product, web & event sources, ingested server-side.

Spans & traffic

Every request and touch across your platform, captured as spans.

User timelines → accounts

Unique-user timelines, resolved by touchpoint and grouped into buying-group accounts.

Account A

User A1 G Ads G2 Direct

User A2 Reddit G Ads G2

Account B

User B1 Direct G2

User B2 Reddit Direct G Ads

Unresolved

User C1 G2

Channel attribution

Revenue contribution and efficiency by channel, ranked by importance.

Channel

Spend

Attribution

ROI

Direct

18%

—

$12,400

24%

7.7x

Google Ads

$48,000

22%

1.8x

G2 Clicks

$9,200

14%

6.1x

$6,500

4.9x

Facebook

$15,800

14%

3.5x

Select a model to recompute attribution and ROI from live spend data.

The Problem

B2B measurement is broken — and getting worse

Browser restrictions, ad blockers, and cookie decay make it impossible for traditional tools to see the full buyer journey in complex B2B sales.

Cookie lifetimes can't survive a B2B sales cycle

When deals take 6–18 months, third-party cookies expire long before a deal closes. Traditional attribution tools miss the connection entirely.

Multiple people, one purchase decision

B2B buying groups involve 6–10 stakeholders. Attribution tools built for single-consumer journeys can't model committee-based decisions.

Fragmented, invisible journeys

Prospects move across webinars, content, demos, events, and sales calls. Pixel-based tools see fragments — never the complete picture.

Privacy compliance erodes tracking data

GDPR, CCPA, and browser ITP progressively restrict cross-site tracking. Teams lose visibility as a result of compliance — a false trade-off.

Our Approach

Privacy and precision are not a trade-off

While the industry turns to statistical modelling to fill in missing data, we go the other direction — maximizing the completeness and granularity of the underlying data itself.

Server-side data collection

All data flows through your own infrastructure. No third-party pixels, no browser-dependent tracking. Complete visibility by design.

First-party identity resolution

Anonymous touches are linked to known identities through deterministic, consented signals — no cookie dependency, no probabilistic guesswork.

Account-level attribution

Every touch is mapped to the buying group, not an individual cookie. Multi-touch, multi-channel, full-cycle — from first touch to closed-won.

How It Works

Three steps to complete attribution

Instrument your stack

Deploy our lightweight server-side collector alongside your existing CRM, marketing automation, and analytics tools. Setup in under an hour.

Resolve & connect

roinode builds deterministic buyer profiles, maps every touch to the right account and buying group, and stitches together fragmented journeys.

Measure & optimize

Get attribution models grounded in actual data — not imputed estimates. Understand channel ROI, shorten cycles, and reallocate budget with confidence.

FAQ

Common questions

How is this different from Google Analytics or HubSpot attribution?

GA and HubSpot rely on browser-side tracking and cookies, which are increasingly unreliable. roinode collects data server-side, so it isn't affected by ad blockers, ITP, or consent pop-ups — giving you complete, first-party data regardless of browser restrictions.

How does server-side collection work with privacy regulations?

roinode is privacy by design. All data stays within your infrastructure. We use deterministic, consented signals for identity resolution — no cross-site tracking, no fingerprinting. You retain full control and compliance ownership.

Can roinode handle sales cycles longer than 12 months?

Yes. Because identity is resolved server-side through deterministic signals tied to your CRM, there is no cookie expiry. A touch from 18 months ago is just as attributable as one from yesterday.

What integrations are supported?

roinode integrates with major CRMs (Salesforce, HubSpot), marketing automation platforms, event systems, and custom data sources via API. We also support webhook-based ingestion for any system that can send HTTP requests.

How long does implementation take?

Most teams are fully instrumented within a week. The initial server-side collector deployment takes under an hour, and our onboarding team guides you through CRM integration and attribution model configuration.